The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
It’s not very often that you read a book from a bookstore and find that pretty much everything inside it rings true with you. It can be a bit scary how well an author that you don’t know from a bar of soap can describe how you are feeling about your business idea or business system, and point out in detail some of the challenges that you have faced as you try and grow your business.
Well, that is exactly how I felt when I read Michael Gerber’s book, E-Myth Revisited.In about a week or so I read this practical, straight-forward no BS book on the number one cause why small businesses always remain as small businesses, and why their owners struggle to develop the dream of being their own boss.
Here’s the blurb straight from the E-Myth website:
Originally published in 1981, and now in fifteen languages, The E-Myth became an instant, underground classic. In this revised and updated edition, small business consultant and author Michael Gerber dispels the myths about starting your own business. With a sharp business insight gained from years of experience, he points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Michael teaches you how to grow your business in a predictable, productive way that will enable you to truly control your own destiny. Yes, small businesses fail at an alarmingly high rate. But yours doesn’t have to be one of them. Softcover book (HarperBusiness, 1995).
Why should you invest in this book?
Simply put, if you are serious about starting a business, and want to begin developing systems that take you out of the equation of working in the business and start working ON it, then this book is a must-read.
Word of warning – Be prepared to be challenged by what Michael covers in the book. Also, when he re commends steps for you to take, please do them. You will be amazed at how much this makes a difference to your ability to learn from the book, rather than reading it and thinking “That was a good book. Nice ideas”. And then do nothing with the knowledge.Grab a copy for yourself today, and find out why over 30,000 clients of the E-Myth organisation have succeeded.
