Business Planning Made Easy
Posted on 20-08-2009
Filed Under (General, Marketing) by admin

Customer Relationship Management, or CRM for short, is the term given to the process that a business uses to manage its interactions with customers. Why it is so popular and is one of those corporate buzz words is that it helps organisations systematically track the activities they have with their customers and prospects.

You most likely already have a system in place to help you track your customers’ needs and the conversations you have with them. At the most basic level, it is usually a pen and paper. If you have a desk littered with reminder notes about people to call or email, then you can most likely relate to the frustration that this basic CRM system causes.

Putting into place a system that helps your people manage customers can be a complex task. Hopefully after reading this post this task will seem much more doable.

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Posted on 18-08-2009
Filed Under (Branding, Marketing) by admin

Its short. Its quick. And its really cool. The next time you are making your way through the train transport system where you live, imagine that the scene below took place and you saw it. How intrigued would you be with it all? And, how many people would you tell about it?

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Have you ever had a design agency ask you for a graphic file format for your brand or logo, only for their request to sound like complete gibberish? It’s about time we helped clear the air and explain what the different graphic file formats are that can be used within the design industry.

When you have finished reading this article, you will know the difference between vector file formats and bitmap file formats, and how to determine the difference between the two.

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