Have you ever had a design agency ask you for a graphic file format for your brand or logo, only for their request to sound like complete gibberish? It’s about time we helped clear the air and explain what the different graphic file formats are that can be used within the design industry.
When you have finished reading this article, you will know the difference between vector file formats and bitmap file formats, and how to determine the difference between the two.
Selecting a design firm for your next creative project can be a challenge. It is important to spend some time in this stage of this process as you and your chosen supplier will be spending a fair bit of time together spending a lot of creative energy, so you will want to spend it wisely!
If you skip or short-change this part, you may wind up with a design firm that does not understand your business completely and may not be a good fit into your organisation.
It is important for you and the potential design business to know as much about the project and your business as possible before beginning any new project. In this way, clear expectations are set for the creative team and it helps clarify what you want to have as an outcome from the project.
In the past few weeks, we have spent more time reading and crawling through so many websites we have lost count. This we do as part of our own marketing and for a source of inspiration and information.
In one such trip down the rabbit hole, we came across a simple list provided by Seth Godin, of Purple Cows fame and many other books (too many to name here). This list provides an insight into what a graphic design business would like you to know.
We have re-published Seth’s article here: