The process of developing a logo is about identifying the position of the business and creating a concept that encapsulates the ideal – the flavour – of what the business represents. And doing this is not as easy as saying it.
Great logos stand the test of time. They give a visual representation to a brand for a business, and can help identity a brand position in the mind of the buyer.
In the past few weeks, we have spent more time reading and crawling through so many websites we have lost count. This we do as part of our own marketing and for a source of inspiration and information.
In one such trip down the rabbit hole, we came across a simple list provided by Seth Godin, of Purple Cows fame and many other books (too many to name here). This list provides an insight into what a graphic design business would like you to know.
We have re-published Seth’s article here: