Selecting a design firm for your next creative project can be a challenge. It is important to spend some time in this stage of this process as you and your chosen supplier will be spending a fair bit of time together spending a lot of creative energy, so you will want to spend it wisely!
If you skip or short-change this part, you may wind up with a design firm that does not understand your business completely and may not be a good fit into your organisation.
It is important for you and the potential design business to know as much about the project and your business as possible before beginning any new project. In this way, clear expectations are set for the creative team and it helps clarify what you want to have as an outcome from the project.
The process of developing a logo is about identifying the position of the business and creating a concept that encapsulates the ideal – the flavour – of what the business represents. And doing this is not as easy as saying it.
Great logos stand the test of time. They give a visual representation to a brand for a business, and can help identity a brand position in the mind of the buyer.
If you haven’t looked at your Brand strategically yet, then now is the time to get started. A basic introduction into Brand development can be found in our Brand Plan guide. But…
This presentation outlines Brand and Brand development from a strategic perspective, and is based on the book The Brand Gap. It’s great. We highly recommend it.
Enjoy.