User-centred Graphic Design is an approach to designing creative projects that focus on delivering information relevant to the end user that views the design. In its essence, it puts the needs and perceptions of the end user at the centre of the creative process.
Whilst this concept may seem apparent and be common sense, it is an often over-looked or under-valued component of the creative process. And the reasons why are usually the same regardless of the type of project – such as a website or a corporate brand.
Its short. Its quick. And its really cool. The next time you are making your way through the train transport system where you live, imagine that the scene below took place and you saw it. How intrigued would you be with it all? And, how many people would you tell about it?
Have you ever had a design agency ask you for a graphic file format for your brand or logo, only for their request to sound like complete gibberish? It’s about time we helped clear the air and explain what the different graphic file formats are that can be used within the design industry.
When you have finished reading this article, you will know the difference between vector file formats and bitmap file formats, and how to determine the difference between the two.