Know Your Industry
Having gathered all the information about what you know about your business and your customer, it is now time to research your industry. You need to get the facts about the industry you are operating in. How big it is, who the main businesses are, and where the growth is set to go.
This section will show you how you can access data previously gathered to understand what the environment is that your business operates in.
It will help you to understand your competitors, your current or planned business performance and how much of the market you can expect to service and generate revenue from.