Here’s some food for thought. Is our current education system killing creativity for kids? Are we doing our society any justice by encouraging the focus on scientific and linguistic learning whilst down-playing the importance of class room creativity?
Here is an interesting presentation about this issue, and well worth the 19 minutes to watch. It is thought-provoking, funny and raises some serious questions about creativity and innovation, and the value we as a culture put on creativity.
Thanks to TED.com for the video and for allowing others to share it.
User-centred Graphic Design is an approach to designing creative projects that focus on delivering information relevant to the end user that views the design. In its essence, it puts the needs and perceptions of the end user at the centre of the creative process.
Whilst this concept may seem apparent and be common sense, it is an often over-looked or under-valued component of the creative process. And the reasons why are usually the same regardless of the type of project – such as a website or a corporate brand.
Have you ever had a design agency ask you for a graphic file format for your brand or logo, only for their request to sound like complete gibberish? It’s about time we helped clear the air and explain what the different graphic file formats are that can be used within the design industry.
When you have finished reading this article, you will know the difference between vector file formats and bitmap file formats, and how to determine the difference between the two.
Selecting a design firm for your next creative project can be a challenge. It is important to spend some time in this stage of this process as you and your chosen supplier will be spending a fair bit of time together spending a lot of creative energy, so you will want to spend it wisely!
If you skip or short-change this part, you may wind up with a design firm that does not understand your business completely and may not be a good fit into your organisation.
It is important for you and the potential design business to know as much about the project and your business as possible before beginning any new project. In this way, clear expectations are set for the creative team and it helps clarify what you want to have as an outcome from the project.
The process of developing a logo is about identifying the position of the business and creating a concept that encapsulates the ideal – the flavour – of what the business represents. And doing this is not as easy as saying it.
Great logos stand the test of time. They give a visual representation to a brand for a business, and can help identity a brand position in the mind of the buyer.
If your logo is not designed with an appreciation for how it will be used (i.e. what areas it will be marketed), who the target audience is and what the major competitors in your industry are doing, then it runs the risk of being lost in the clutter of bad logos and promotional material.
A logo, or graphical representation of your business, is part of how you present yourself to your customer. Some people can make the mistake that their logo must be designed with icons or images.
There are some great logos used today that have no graphics in them at all, and are made of clever typeface use. For an example look at Coca Cola.
Another aspect of an effective logo is that is doesn’t have to be everything, all at once. Often, less is more. It may sound illogical, but allowing the consumer to get an idea of the business, and then dig deeper through a website or brochure to expand on this idea is a more successful approach.
The main point to remember is that whilst you may have a logo, a logo is not a brand. It is part of the story. Allow all your marketing material to tell the story, and not just one part of it.
In the past few weeks, we have spent more time reading and crawling through so many websites we have lost count. This we do as part of our own marketing and for a source of inspiration and information.
In one such trip down the rabbit hole, we came across a simple list provided by Seth Godin, of Purple Cows fame and many other books (too many to name here). This list provides an insight into what a graphic design business would like you to know.